Having a strong and engaged Instagram following could mean a plethora of opportunities for one makeup artist. Instagram is visual-based social media which makes it a perfect platform for MUA to show off skills and personal style and attract new like-minded customers. Makeup niche on Instagram is huge, it’s almost becoming an agency for creative professionals in its own way. With that in mind, you need to have a cohesive strategy for it, not just randomly updating it with the all the new images you have of your makeup looks.
It’s said that a picture is worth a thousand words—but in the world of social media, it turns out the number might be much higher than that.
How to build following from scratch as a Makeup Artist on Instagram?
#1 Develop a unique style
“What do you do”?
This new visitor should be able to figure it out, within the first 6 seconds, WITHOUT reading your bio. If they can’t, and you’re all over the place, they’ll leave.
So, rule no 1 – Keep your personal account separate from your professional account.
Choose your style and theme. Do you want more bridal, editorial or commercial work? SFX? Don’t post an image of every makeup look you do, think longterm how your profile will look like. What is the style you want to be associated with? What type of clients do you want to attract? Imagine your perfect customer and post images you think that perfect customer would love.
Don’t be afraid to be different
Because Instagram is huge for beauty, fashion and all things visual, it can be hard to get attention. There is no need to copy trends, but to express yourself.. You are an artist, after all. And people will love and follow you because of the originality.
🌸 Social Butterfly 🌸 Photography, makeup and modeled by me, @vladamua Retouching by @lifespotsretouch 💙 Using @marthastewart craft glitter 🌸 If you would like to win one of the five sets of the new shades of Always On liquid lipstick from @smashboxcosmetics leave me a 🎲 in the comments while I’m here in Vegas! 💋 #makeup #beauty #macrobeauty #macrophotography #lipart #metallic #sequinlipart #glitter #marthastewart #butterfly #butterfliesofinstagram #makeupbyvladamua #vladamua
#2: Post Instagram-friendly images
Your Instagram feed is only as good as your photographs, so starting with high-quality photos makes your Instagram marketing more effective.
Shoot vertically. This way your image will take more space in user’s feed and it is likely to be noticed.
Collaborate with photographers and get professional images. Read here how to do that.
Hashtags for MUA
The hashtags you use get you discovered.
If you don’t know about proper hashtags beyond: ‘style’, ‘beautiful’, ‘mua’, and ‘pretty’ look through the other MUA’s accounts and see the hashtags they use. Click on those hashtags and see how many times people used it. If it is over 500 k your images will likely get lost in a few minutes. Experiment with different hashtags until you find the ones that work, write them in the notes on your mobile and simply copy every time you post an image. Use an app like Hashtagfy to get ideas for new hashtags. Here is a solid checklist of different hashtags you can use.
- Descriptive – what’s in your photo
- Category – your industry/niche
- Expertise – your sweet spot in your niche
- Brands – tag popular brands in your niche for a chance to be featured (Tag #CossetMoi, we would love to see your work!)
- Community – your community/micro-niche
- Location – where you are
Plus Tip: Always Geotag your location on Instagram to engage with the local audience.
#3 Insta Stories
Instagram Stories let you give your fans a behind-the-scenes look at how you run your business and what a down-to-earth moment in your life looks like. Behind-the-scenes, how you structure your day, your makeup station, makeup kit, product reviews etc. All these give people a look into your business and gives life to still images on your profile.
#4 Leverage the network
Instagram is above a social media platform so it is important to engage with people and start conversations.
Comment on other MUA’s profiles
Know this – Likes are measured, but a nice comment is remembered. Anyone can like the image, but the comment starts the conversation and people will more likely check out your profile. Engage with the people who have commented on that person’s profile, you may meet your new Insta friends.
Do this consistently, every day and you’ll see good things happening in a few months.
Reply to comments
Talk to the people who leave a comment on your feed as you would a friend, be social and approachable and use every opportunity to connect with people. Maybe you’ll connect with Pat McGrath 😉
#5 Create your Instagram strategy
Start implementing tips from the above right now and create a killer Insta strategy for this year.
- Target your perfect customer: Is it an editorial magazine, bride to be, who?
- Competitor research: Check out your competitors’ social media profiles to see what’s already working for them.
- Content plan: This includes what content to post, when to post it, and also how to boost engagement. Organize giveaways, run holiday campaigns, shoot a tutorial, post your inspiration… Whatever fits your style, just be sure to write it down.
In the light of Instagram as the new powerhouse for promoting your work, it is clear that it can bring you a lot of benefits. From new clients to opportunities to collaborate with brands, with smart strategy and consistency in implementing you can position yourself as one of those influencers.
Let’s connect on Instagram!
Share your Insta account in the comments! <3