J-Beauty: Your Guide to Japanese Skincare and Beauty Rituals

by Milana
J-Beauty: Your Guide to Japanese Skincare and Beauty Rituals

Why you should know more about Japanese beauty? In short, it is efficient, simple, and sophisticated. Japanese beauty is a zen pearl of the beauty world. They approach their beauty routines grown-up, methodical, and effortless. That applies to their skincare and makeup routine as well as to the beauty products that originate from Japan. It is worth opening your wallet and investing in a few J-beauty products that will spark your joy and make your skin look flawless.

Read on to find out more about what J-beauty exactly is and what are some of the best products you can find in your part of the world. Plus one surprise we have for you. 🙂

What Is J-Beauty?

J-Beauty, short for Japanese beauty, encompasses a harmonious approach to skincare that resonates with efficiency, simplicity, and sophistication. Rooted in a meticulous blend of science and tradition, J-Beauty is more than just a routine – it’s an artful embrace of self-care. By focusing on select, high-quality ingredients like green matcha, rice extract, and cherry blossom, J-Beauty aims to nurture healthier skin from within, promoting a natural radiance that requires fewer products and steps. This mindful philosophy extends to makeup as well, where the emphasis remains on enhancing natural beauty rather than masking it. Ultimately, J-Beauty encapsulates a serene and holistic approach to cultivating timeless allure.

But what makes it that good?

In Japan, it’s all about science and innovation, and the same applies to their view of skincare. The idea is to find ingredients that grant you a more healthy skin so that ultimately you’ll need fewer products and steps in your routine.  And those ingredients are often very much Japanese-ish. Ingredients such as green matcha, rice extract, and cherry blossom extract are often seen in J-beauty products.

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What is the difference between J-Beauty and K-Beauty?

This is an often-asked question, so we thought we should address this as well. Both Japanese and Korean beauty is very different from Western Beauty. They rather focus on prevention than on finding solutions to the damage. In many ways, they are also similar to each other and both cultures have a long and rich history in skincare. They both give the rest of the world serious homework regarding beauty regimes.

However, Korean products are constantly changing with trends, and their products are known to be fun, unique, and innovative. They also spend a lot of time and money on their skincare routines. You’ve surely seen their viral 32-step routines, snail-powered moisturizers, or cat-shaped sheet masks.

On the other hand, the Japanese are known for taking a more simple approach. Unlike Korean Beauty, which is fast-changing, trend-oriented, involves numerous steps in an everyday beauty routine, and is effort-full, J-Beauty favors an effortless approach instead. And rather than following the latest trends, it focuses on a few, high-quality ingredients and it is centered around purity and simplicity. Think about what Marie Condo is doing for wardrobe closets around the world. And you will have a picture of what J-Beauty can do for your bathroom cabinet.

Japanese beauty is a zen pearl of the beauty world.

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What are the steps to a J-Beauty skincare routine?

It’s all about the art of layering in the Japanese beauty regime. Layering the skincare products in a smart way for morning and night can have great benefits for your complexion. Their products are designed to be light for easy layering as well as to complement each other to amplify the benefit of the other product. If you want to start working on having a beautiful and bright complexion like Japanese women, follow these steps.

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Step #1 Double-cleansing

This is a two-step process that may be one of the best parts of their skincare. Summers in Japan are hot and humid, so they place a lot of importance on cleansing care. The first step is to gently remove makeup and excess sebum. For that, they use cleansing oils that bring impurities to the surface allowing your next cleanser to do its job more effectively. Many times, the cleansing part of the skincare routine will not be as efficient because it will either irritate the skin with aggressive makeup removers or leave makeup in your pores because the cleanser worked only on the surface.

However, cleansing oils will gently melt the makeup away and also take care of dead skin cells, without stressing the skin. Massage every part of your face for a minute or two, including your lips and eyes. By the way, this is also a great way to remove mascara without damaging your eyelashes.

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ATTENIR Skin Clear Cleanse Oil

Next, double cleanse with a cleansing foam. Japanese love foam cleansers, as they remove all the excess oil and impurities, and rarely dry out your skin. Mix the foam with a little water thoroughly wash and then rinse. This step you can also do this with a cleansing massage brush such as a Shiseido cleansing brush or whichever one you prefer. Combined with the previous step, it will leave your face sparkly clean and ready for applying the next product.

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SHISEIDO Senka Facial Cleansing Foam Perfect Whip

Step #2 Tone the skin

Before using the moisturizer, toner is a must. This is used to balance the pH of your skin after cleansing and prepare your skin for a moisturizer. It will also help your makeup to stay matte throughout the day. Just gently pat it all over your face. You can also carry one around in a spray bottle and use it throughout the day when you need it.

In Asia, it is common to use facial lotions, which not may be the usual practice elsewhere. Lotions are not to be mixed with moisturizers, although they are mostly hydrating. They are also called first essences, softeners, or toners. These are meant to soften the skin and provide the first layer of hydration. As well as to address specific skin problems such as acne, wrinkles, etc.

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Kikumasamune Sake High Moisture Skin Care Lotion Toner

Step #4 Always apply serum

In the intricate dance of Japanese skincare, Step #4 introduces a crucial partner – the serum. Like a protective elixir, this lightweight potion wields remarkable power, nurturing and fortifying the skin’s natural defenses against the rigors of daily life. With a delicate touch, gently sweep the serum across your entire face in upward, lifting motions, encouraging a harmonious integration with your skin’s innate vitality. The serum acts as a conductor, orchestrating an exquisite symphony of subsequent products, amplifying their efficacy to new heights. The enchanting allure of J-Beauty lies not just in its substantive benefits, but also in the enchanting immediacy it offers – a momentary transformation, revealing a complexion that is firm, sculpted, and radiant. Like a cherished ritual, this essence of skincare resonates with the very essence of its name – an essence that is indeed essential, cultivating an enduring luminosity that captivates both heart and soul.

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SK-II Facial Treatment Essence

Step #3 Moisturizer and Lotions

As summers in Japan tend to be very humid, the Japanese use lightweight formulas rather than thicker creams. This will love everyone with oily to normal skin. But even if you have dry skin, and you followed the previous steps, you will see that with gentle cleansing, toner, and a serum your skin is less likely going to get dry, and maybe even a moisturizer light as this will just be enough. In the end, always choose something that feels good when you apply it.

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SHISEIDO Aqualabel All-in-One Special Gel Cream Moist

Step #5 Use SPF every day

SPFs are meant to be used every day, not just on vacations. Make sure to wear sunscreen with at least an SPF value of 15. And in Japan that is not all – you can often see on the sidewalks of Tokyo a sea of umbrellas that are shielding their complexions on sunny days. By taking precautionary measures against sun damage, you will preserve a bright and healthy complexion as we see in Japanese women. Anessa sunscreen by Shiseido ranked no.1 sunscreen in Japan, will probably become your new favorite.

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ANESSA Perfect UV Mild Milk

Following this simple, yet effective skincare routine and doing it with care, detail, and respect your skin deserves will make your skin look astonishing, not to mention the joy you will feel trying out many of the Japanese beauty products. And on top of that, quality skincare is good for the soul. It is your me-time routine that will set you up in a good mood for the rest of the day, and you should be careful how you go about it.

Minimalistic and Natural Makeup: Unveiling the Art of J-Beauty

In the world of beauty, where bold looks and dramatic transformations often take center stage, J-Beauty stands as a serene oasis, celebrating the understated charm of minimalism and natural elegance. J-Beauty makeup techniques are an artful blend of subtlety, grace, and precision, allowing one’s true beauty to shine through while maintaining a youthful and fresh appearance. Let’s delve into the exquisite world of J-Beauty makeup and explore how to achieve classic J-Beauty looks that have captivated hearts around the globe.

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Here are a few makeup products from Japan that we are obsessed with!

Step 1: Flawless Canvas

Begin by ensuring a clean and well-prepped canvas. Start with a light and hydrating moisturizer that suits your skin type. Follow it up with a sheer, dewy-finish foundation or BB cream that provides light coverage while allowing your skin’s natural radiance to peek through. Opt for products that offer skincare benefits, such as sun protection and hydration, to align with J-Beauty’s holistic approach.

To withstand Japanese humidity, they use a matte, long-lasting makeup foundation, followed by applying powder to secure that matte finish.

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 Kate Powderless Liquid Foundation


This French-sounding Japanese concealer is actually one of the favorites among US makeup artists. A fine and smooth finish that won’t look cakey even under the eyes is ideal light concealer for a minimal makeup look.

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Cle De Peau Concealer

Step 2: Soft Gradient Lips

Achieving soft gradient lips is a quintessential J-Beauty technique that imparts a youthful and effortless charm. Start by applying a lip balm to moisturize your lips. Then, choose a soft lip tint or lipstick shade that complements your natural lip color. Concentrate the color towards the center of your lips and use your finger to gently blend it outwards. This creates a subtle gradation that mimics the natural flush of youthful lips.

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Peripera Ink Airy Velvet Lip Tint

Step 3: Igari “Hangover” Blush

The Igari blush technique, affectionately known as “hangover” blush, captures the rosy, slightly flushed look that one might have after a night of festivities. To achieve this look, use a cream blush in a soft pink or peach shade. Apply the blush on the apples of your cheeks, then blend it upwards towards your temples. Keep the application subtle and diffused for a youthful and innocent appearance.

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Canmake Cream Cheek

Step 4: Define Soft Eyeliner

In line with J-Beauty’s minimalist approach, opt for a soft and subtle eyeliner application. Choose a brown or gray eyeliner pencil and apply a thin line along your upper lash line, starting from the outer corner and stopping just before the inner corner. Skip the winged liner and focus on enhancing your lash line to create the illusion of fuller lashes without overwhelming your eyes.

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Step 5: Fluttery Lashes

To accentuate your eyes while maintaining a natural look, opt for fluttery lashes over heavy volume. Curl your lashes using a high-quality eyelash curler to open up your eyes. Apply a lengthening mascara formula to your upper lashes, focusing on creating separation and definition. Avoid excessive mascara application to keep the emphasis on a youthful, wide-eyed appearance.

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Shu Uemura Eyelash Curler


Japanese mascaras are all about lengthening, and if you are looking for long eyelashes, look no further than this travel-haul favorite.

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Opera MyLash Advanced

Embracing J-Beauty’s minimalistic and natural makeup techniques allows you to celebrate your individual beauty while enhancing your features in a graceful and subtle manner. With these steps and product recommendations, you’re on your way to achieving the timeless allure that J-Beauty effortlessly embodies. Remember, the essence of J-Beauty lies in the delicate balance between artistry and simplicity, where each stroke of makeup serves to amplify your inherent radiance.

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Unlock radiant beauty with the elegance of Japanese skincare today!

Japanese Beauty Brands such as SHISEIDO, SK-Ⅱ, KOSE, and many others can luckily be found in stores worldwide, and there are also sites like Takaski.com where you can order Japanese products. But, experiencing J-Beauty in Japan is another dimension!

Walking the streets of Tokyo, Kyoto or any other city in Japan will show you a national appreciation for beauty. You can find numerous stores of cosmetics within only a few blocks, and shopping for beauty in Japan is a real treat for the beauty enthusiast. It is not only that cosmetics have such a high place among Japanese, but being in Japan just for a little while you will notice that wellness is practically a religion there.

From Onsen, hot springs resort to their diet which is full of skin-supporting nutrients such as algae, fish, green tea, etc, all the elements of beauty, wellness, and dedication to aesthetics are visible to the naked eye in Japan. If you go to Japan, you will come back not only with a bag full of beauty goodies but with a completely different view of skincare.

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