Celebrities around the world have popularized a vegan lifestyle in the last several years, while the internet has information on what vegan food can do for your health and appearance. The same logic goes for the products you put on your skin. When it comes to Cruelty-free and Vegan Makeup, only a few years ago, it was not easy choosing vegan cosmetics. But thanks to leaps in technology its formulations have improved beyond recognition.
Fortunately, more and more cosmetic brands are choosing the path of veganism, so there is also a variety of products out there. In the last few years, many makeup brands decided to go cruelty-free and to present their buyer’s real vegan products.
First of all, let’s see the difference between vegan and cruelty-free makeup brands. Then we will list all the vegan brands that you can easily shop online, or in drugstores in your country. Many of them are known internationally.
Vegan Vs Cruelty-Free
Many people mix vegan and cruelty-free brands. While they all concentrate on no animal testing and no animal ingredients, there is still a small difference between them.
Vegan makeup doesn’t contain any animal-derived ingredients. Some of the most common ingredients would be beeswax (often used in lip balms) and Carmine, a dye made from beetles’ wings. Also, lanolin, collagen, gelatin, cholesterol, etc. It is not regulated if vegan products are free from animal testing, but only that they don’t use ingredients from animals.
Here is the complete PETA list of animal-derived ingredients and their alternatives to help you avoid animal ingredients in cosmetics, food, and other products.
You need not necessarily be aligned with animal rights issues to reap the benefits of a vegan cosmetic line: animal ingredients can be amongst the most allergenic and skin reactive, so vegan makeup is better suited for sensitive skin.
When it comes to cruelty-free products, they are not tested on animals, but that doesn’t mean they are vegan. It is common to see a company, makeup, or cosmetic, not testing products on animals, yet still uses the ingredients that are derived from animals or tested on animals by a third party.
Cruelty-free products can include ingredients that you surely won’t find in vegan makeup brands – beeswax, collagen, albumin, cholesterol, etc. So, to make sure your skin won’t break out, use only vegan makeup brands.
Listed in no particular order, we highly recommend you try these famous vegan/cruelty-free makeup brands. Most are available for shopping online or can be found at your local drugstore.
“When I got into this whole makeup-as-a-career thing I was just trying to solve a personal problem. I couldn’t find a good lipstick that didn’t harm me, animals, or the planet.”
This is how Ericka Rodrigez, the founder of the brand Axiology, found herself starting a vegan brand.
Seeking highly pigmented luxurious lipstick formula? Look no further than Axiology. Their ingredients are evil-free, clean, and vegan like organic coconut oil and avocado butter. They are all-natural and 100% safe for the environment and people making and using the products.
These lipsticks and lip crayons will nurture your lips. The pigments are vibrant and long-lasting, and the shades are creamy and well-picked.
Created and developed by former chief chemist and MD at MAC cosmetics, Cover FX is a pro when it comes to catwalk-worthy face. Their products are free of mineral oils, talc, gluten, parabens, fragrance, sulfates, and phthalates. The Cover FX is PETA-approved.
Our top pick would surely be Custom Enhancer Drops! You can find those in a set – The Glow Getter Set. It is a revolutionary set of liquid highlighters and bronzers in six shades, featuring four illuminators and two matte bronzers. You can apply them over the makeup, or mix them with the foundation for an overall glow. It is a must-have product for every beauty lover.
*No unicorns were harmed in the making of Spectrum Brushes. That will surely make you laugh when you first come to the website of Spectrum.
Believe it or not, their Instagramable brushes are vegan. Spectrum has filled the gap that was missing on the market. They turned dull and boring makeup brushes into the decoration of every makeup station. With high-quality synthetic instead of natural bristles, these gorgeous and so colorful brushes are a double win.
Kat Von D Beauty
As Kat Von D is an animal activist and vegan, so she wanted the products that she makes and uses to be vegan too. Kat also points out that they excluded all ingredients, such as beeswax and carmine. You can enjoy your Kat Von D full coverage foundation and be sure that you are using cruelty-free and vegan makeup!
Not only they are experts in glow, highlighters, and bronzers, but
Even though Becca uses Carmine pigments in some of their products, there are still many of their vegan makeup products. Becca is also one of the vegan brands. Founded in 2001 by the makeup artist Rebecca Morrice Williams, on the coast of Australia, this brand quickly became famous for its products. Women adore the face products, while the Becca highlighter is one of the most popular ones for years.
Anastasia Beverly Hills
If you are interested in finding the best eyeshadow palettes or brow products, look no further than Anastasia Beverly Hills. It was founded by a Romanian-born influencer, back in the early 2000s. She started with brow products and became even more famous when she released eyeshadow palettes. ABH products are used by some of the most famous YouTubers, influencers, and bloggers.
They claimed as a vegan makeup brand, with cruelty-free formulas and ingredients.
Urban Decay is one of those bold brands with a strong history. They started in the mid-‘90s, in California Orange County. Since day one, they are a brand with an edge. The founder Wende Zomnir started with lipsticks and nail enamels. They were always inspired by urban things, vivid colors, and impressive design.
While Urban Decay is a cruelty-free verified brand, the L’Oreal company, that owns the brand still does tests on animals.
Too Faced is great for all those seeking glamour, natural-looking makeup, and most of all, feminine makeup. The brand was founded by two Estee Lauder ex-employers Jerrod Blandino and Jeremy Johnson, back in 1998. They offer neutral-looking makeup with gorgeous packaging.
From the very beginning, this brand is cruelty-free. Their brushes Teddy Bear and Mr. Right are made of 100% synthetic, and they are absolutely vegan.
This is one of the newest vegan makeup brands that you can find in Sephora. They put all their effort into an easy application so you can look great without brushes and hours spent in front of your bathroom mirror.
They have a blacklist of the ingredients that you can’t find in their products. Some of them are colorants, allergens, irritants, mineral oils, talc, synthetic fragrance, etc.
Charlotte Tilbury is a famous high-end British makeup brand, founded by the makeup artist Charlotte Tilbury. The brand offers high-quality makeup – from foundations to eyeshadow palettes. However, the price also reflects the quality, but that shouldn’t stop you if you are a makeup-junkie.
They provide us with vegan-friendly makeup, brushes made of synthetic, skincare products, as well as fragrances.
Marc Jacobs Beauty
For those who really like luxurious, rich textures, colors, and packaging, Marc Jacobs Beauty is the real brand to turn to.
While all products are cruelty-free, not all of them are based on vegan ingredients. Be aware that some of them still contain carmine and beeswax.
From loved palettes to concealers – Tarte offers some of the best products for both younger girls and women. Everything is nicely packed, in colorful and designed boxes.
They claim to be completely one of the vegan makeup brands. Their formula is always without parabens, mineral oils, phthalates, GMOs, gluten, SLS, and triclosan.
The Balm was founded by Marissa Shipman, back in 2014. She quit her job and decided to organize her own career. The Balm uses lovely retro packaging that along with the rich textures, leave you completely breathless.
The Balm is a completely cruelty-free, talc, and paraben-free makeup brand. Some of their most popular products are Bahama Mama bronzer, Nude eyeshadow palettes, and Instant Blushes. Their makeup brushes are made of synthetic materials as well.
Focusing on the flawless base and foundations, It cosmetics are a leader mostly in Britain. They are clinically proven, innovative, and always tend to solve all skin problems.
Founded by Jamie Kern Lima, It cosmetics now offers both makeup and cosmetics. One of their most popular products is definitely CC+ cream with high UV protection. Their brushes, as well as some of their products, are vegan-friendly.
E.l.f. offers inexpensive products in minimal black packaging that leaves no one indifferent. This brand is great for both makeup lovers and the ones that want to achieve the maximum with minimal makeup. You can’t measure this brand with some high-end ones, but their quality is quite good, compared to their price.
E.l.f. Product formulas are all vegan-friendly and cruelty-free. Their products are safe from parabens, phthalates, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare that this brand offers is also free from sulfates.
Inika is an Australian brand, based in Sydney which is both organic-natural and vegan-friendly. They are certified organic, cruelty-free, as well as 100% vegan.
Like this is not enough for all makeup junkies, the brand even upgraded their packaging – it is made of materials that are recycled. They can brag with many international certificates and awards. The brand offers ultra-soft makeup brushes.
Even though this brand is owned by L’Oreal, they remained cruelty-free. This brand offers highly pigmented products for a perfect price, and that is why it is so popular among makeup bloggers.
Their lip glosses and eye pencils are worth checking out.
The most popular products coming from this brand, such as Can’t Stop Won’t Stop foundation or Lip Lingerie are completely cruelty-free made of vegan formulas.
This brand creates makeup that contains only essential ingredients for a reasonable price. The brand is based in Austin, Texas, but selling worldwide. They are not only 100% vegan, but also sustainable and natural.
Everyday Minerals doesn’t test on animals, nor on ingredients or finished products. Their main ingredients are coconut oil, pomegranate oil, cupuacu butter, argan, jojoba seed oil, shea, vanilla, etc.
ColourPop is a brand popular among YouTubers and makeup bloggers. They are affordable and of good quality. They offer lip and eyeshadow products, and their formulas are cruelty-free.
Their most popular products are eyeshadow palettes, matte lipsticks, and highlighters. You can expect highly pigmented colorful palettes, as well as rich, creamy lipsticks.
Glossier is a super popular brand that offers some vegan products. They tend to transfer completely to vegan, but since they use beeswax, honey, carmine, and lanolin.
However, Glossier confirms that they are cruelty-free – no experiments are done on animals. They also take care of their manufacturers and suppliers. They don’t sell in China.
Some of their most popular products are blushes, brow pomade, mascara, and matte lipstick. When it comes to skincare, Glossier’s best-sellers are Milk Jelly Cleanser and Priming Moisturizer Rich.
Zoeva is a German brand, founded by Zoe Boikou. She is Greek-born but moved to Germany when she was 10. The name of the brand comes from her name, ZOE, which means life, and EVA, which is the very first woman.
This brand offers many vegan makeup brushes. Their product counts more than 300 makeup products (both brushes and makeup). However, the brand is still not 100% vegan, but working on it.
Jeffree Star Cosmetics
Hugely popular as Youtuber and influencer, Jeffree Star Cosmetics offers makeup products that are both super interesting and vegan-friendly.
All of the products are cruelty-free. The brand also contacts the manufacturers to make sure they don’t affiliate with ingredients or places that do animal testing.
Kylie cosmetics is a widely known brand that was founded by Kylie Jenner. T
When it comes to vegan status, many of these best-seller products are vegan, but unfortunately not all of them. However, Kylie Cosmetics is a cruelty-free brand. None of their products or ingredients are tested on animals. They offer high-end makeup products, mostly lipsticks, and foundations. Their best-sellers are Matte Lip Kits, High Glosses, as well as eye palettes.
Pixie is one of those makeup brands that offer natural products, while some of them being also vegan. Founded by Petra Strand, makeup artist and product developer with more than 20 years of experience. Their formulas are infused with natural ingredients, mostly botanical and quite beneficial ingredients.
Pixi offers some vegan products. They use non-toxic and natural ingredients. Most of all, the brand is cruelty-free. Some of their best-seller products are vegan-friendly – primers, some powders, foundations, bronzers, and eye products. The brand also offers vegan-friendly skincare options.
The brand is 100% vegan. However, they claim that the only ingredient they use in only one
Afterglow Cosmetics is a cruelty-free brand as well. They don’t test on animals, nor do they use ingredients from suppliers that are used on animals. They also have a no-go list of ingredients that they don’t use – synthetic fragrance, gluten, nylon, mineral oils, talc, etc.
Good for you + good for your skin + good for the planet – this is the simple formula behind Aether Beauty. 100 % Vegan, this female-owned brand started in 2018. The founder Tiila Abbitt has devoted herself to the cause of sustainable and high-quality makeup. The pigmented colors of the eyeshadow palettes are to-die-for. Our personal favorite is the Joshua tree Palette with 12 ultra matt shades. The color combination is impeccable, and the application buttery smooth.
Summertime can last forever with the ILIA – Illuminator Organic Highlighter. One swipe from this creamy, clean wonder and you are a glowing goddess. Dreams do come true – no sparkles, no glitter, just pure dew.
If you are into shimmer and shine, Barry M is the makeup brand for you. Every single product is 100% vegan and 100 % sparkly. From liquid Eyeshadows to Body and face Highlighter drops – they have it all.
A setting spray that is cruelty-free and will hold your makeup for a long time? Milani Make It Last 3-in-1 Setting Spray and Primer is our go-to product. Spray before your makeup to prime and after to set. Voila! You will look as gorgeous as ever after 8 hours of running errands.
Au Naturale Cosmetics is formulated with so much care for the skin. From day one, each ingredient has been scrutinized before being included in a formulation, only those who are ethically sound, factually healthy & naturally sourced, making the final cut. Our top product from the brand is “Au Naturale Stain Lip Stain”. If you love liquid lipstick but hate how dehydrated your lips get after using it, this lip stain is perfect for you. Smooth, buttery, and long-lasting.
Clove + Hallow
Another Cruelty-free and Vegan Makeup brand. This little gem is an award-winning vegan cosmetics line formulated by professional makeup artist Sarah Biggers-Stewart. And let’s be real, the price point is affordable. Pressed Mineral Foundation for 8 USD – yes, please!
This one is for all the bold people out there. The founder of the brand was dreaming of a line of mineral cosmetics that wasn’t utterly boring. She wanted something sassy but with fair values. That’s the story of Concrete Minerals. The slogan “All Sass, No Trash” is what we want from a makeup brand. The colors blend smoothly and are long-lasting. The more you apply, the more intense the color, so you control your look.
Emani products are composed of minerals and organic nutrients – it’s food for your skin. We love a good vegan makeup brand that is chemical-free and all-natural. Their perfect 10 hydrating primer is a must-try if you have dry, dull skin.
In Lady Gaga we trust! She never fails us – her makeup is vegan, cruelty-free, and all-around perfect. That’s not just another beauty brand. It’s all about loving yourself, spreading kindness, and experimenting with beauty.
- Jecca Blac
Jecca Blac is Vegan, Gender Neutral & LGBTQ+ Inclusive Make-Up for all. The products are gender-free. They strive to create products catering to all makeup wearers. Authenticity, uniqueness, and fearlessness are part of the core values of Jecca Black.
We all know and love the liquid matt lipstick from Lime Crime. It’s a staple for the brand. If you are into unicorns and fairy dust, don’t sleep on the rest of their products. The all-around aesthetics of Lime Crime owns our hearts.
We will let you in on a secret, okay? Are you ready? Medusa Makeup is having monthly subscription boxes with three or four full-size products. If you want vegan and cruelty-free makeup but you are on a budget this is the perfect solution for you. Thank us later!
MUA Makeup Academy
This one is a go-to whenever you need something affordable but with good quality. We recommend their lip balms with infused color. It’s the perfect price-value ratio.
Noto Botanics are focusing on high-performing clean ingredients and real results. They believe in the power of simplicity and honesty, after trying their products we do too! A makeup brand with a cause is always worth supporting.
Ofra made its mark in the beauty community when it launched in 1994. They are around since then and never fail to deliver quality and care. It’s quite good for the ones with sensitive skin since it’s all-natural, high-performance, and completely vegan.
Roen makeup is on the luxury spectrum and it’s perfect for a subtle everyday glam. Their staple “11:11 Palette” contains four colors you will actually use and love. Methodically designed, they mix well with each other or stand out alone.
You guys, we found the perfect setting powder. Listen to this: Paraben-Free, Silicone-Free, Vegan & Cruelty-Free Makeup and Skincare – Each Ingredient Rates 2 Or Less On The EWG SkinDeep Database. And no white cast! Quickly check Spappo’s organic silky setting powder.
Do you know what lip gel is? A lip product that delivers all plumped-up benefits of a tinted gloss in a botanically-enriched formula made from Shea Butter, Soybean, Safflower & Sunflower seed oils as well as Blackberry & Raspberry fruit extracts. And the color is absolutely divine. 100% kissable.
This one is something different. Are you having trouble keeping your makeup on your skin all day long? Oh boy! Do we have news for you? This makeup brand is designed to stay on your face even after an intense workout. It’s sweatproof, waterproof, and SPF 39. No needs are necessary. Just try it out for yourself.
Sweet Leilani cosmetics
Do you want full coverage from vegan and natural products? Say no more. Sweet Leilani is here to fulfill this wish. Pro tip – it works best when you apply it with your fingers. Yes – fingers. The warmth of your touch will make the product “melt” in your skin.
The Quick Flick
This is the product for the ones who struggle with winged eyeliner. Hyperpigmented, vegan, cruelty-free, nontoxic, and clumsy proof! It’s a wing stamp and no – you can’t mess this up. Flawless wing – here we come!
The name speaks for itself. Thrive Causemetics offers luxury high-performance cosmetics and for every product you purchase, they donate to help a woman thrive. Now that’s a cause we stand for. Let’s thrive on more Cruelty-free and Vegan makeup!
Trust Fund Beauty
Indie, female-owned, vegan and cruelty-free, and absolutely fabulous. Trust Fund Beauty creates products that are ethical, with minimal toxicity and maximum performance. Not to mention the color of “Lipgasm” lip gloss is BOMB.
Veil Cosmetics is weightless, creamy goodness that will brighten your complexion without making you look cakey. It’s perfect for natural skin lovers.
Zuzu Luxe is makeup for people with a flair for classic, luxurious beauty. Full coverage and no harmful ingredients are what make them shine and thrive.
It’s an iconic brand that all makeup lovers know and love. The Loose Mineral Foundation is the one product that started the whole journey. This is one of the first brands that advocated for clean beauty. Bare minerals is a game-changer within the beauty industry.
Pupa Milano is a synonym of quality makeup. It’s a well-known and established brand. All of the products are cruelty-free and most of them are vegan, but there are some exceptions. With all that in mind, you can pick and choose which products from Pupa Milano are worth it for you.
Kim Kardashian created a makeup collection that captures her style. Matt, nude and sexy are the three words for this particular makeup brand. It’s again 100% Cruelty-free but some of the products might not be vegan.
Shiro is an absolute cult brand in Japan. The super clean and minimal cosmetics will surprise you with high-end products and care for the detail.
Our personal favorite is their mascara which lengthens and nourishes your lashes.
MyGlamm collaborates with global experts and makeup artists to accomplish one goal – make glam effortless. It’s PETA-approved and it’s not only cruelty-free, but you also get to choose from a wide range of vegan products as well. If you need some proof check out MyGlamm Manish Malhotra Hi-Shine Lipstick. You won’t regret it.
We all know and love lip plumpers! For a cool vegan option try Gerard Cosmetics. What we love about it is that it doesn’t burn or cause irritation like other famous plumpers. If you love a full pouty look – that’s your sign.
A dewy cruelty-free, vegan foundation from Youngblood is something that we swoosh over. The perfect solution for dry skin. There is some kind of magic inside. It’s super hydrating and nourishing while providing a baby skin complexion.
This is one of the trendiest skincare brands. So many people are going crazy over their products. The price point is amazing and they ACTUALLY WORK. That’s why the fans of the brand were so excited about their new foundation. It’s supposed to smooth and care for your skin. Sounds like a win-win situation for us.
Jessica Alba is the founder of Honest beauty. It’s pretty much clean, performance-driven, and charitable. She refers to it as more than a beauty brand – it’s a lifestyle. It’s simple with city girl vibes. Products are mostly sheer and super useful for day-to-day use.
Rare Beauty is another celebrity-owned brand. Selena Gomez stated that: “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.” We can’t agree more! As far as a favorite product we kinda adore the “Stay Vulnerable” Melting Blush.
Catrice is a breath of fresh air! It’s a great drugstore option for people who want cruelty-free and vegan options. When you are running late The HD liquid foundation and the Beautifying balm are the only two products you need to freshen up your look. It will take you 2 minutes and not one person will ask the god-awful question “Are you feeling sick today?”
Hourglass is a classy, timeless, and ethical makeup brand for all the elegant ladies out there. People swear by their foundation sticks and the packaging is so luxurious that we can’t resist it.
Kosas is taking social media by a storm, and there is a good reason why. Everything about them is so innovative. Packaging, formulas, natural ingredients – it all comes together. The big clean mascara is one of their best sellers and sounds like a great option when it comes to “clean beauty” mascaras.
Another cruelty-free option is Zuii Organic. Most of their products are vegan as well but make sure to check the ingredients since some of them contain Beeswax.
Do you love colors? If you do, you will love BH Cosmetics palettes. You get a lot of color payoff and the price is pretty affordable.
Natasha Denona is another cruelty-free, but not a fully vegan brand. Nevertheless, the products are super high quality. We love the shimmery shadows in her palettes. The gold glitter in the “bronze eyeshadow palette” gives off party vibes.
Illamasqua has over 150 vegan makeup products, and they are recognized as 100% cruelty-free by PETA. With all that in mind, we are happy to have another makeup option for you! It’s yet another classic brand with lots of great reviews and intense colors.
Josie Maran’s products are based on argan oil. This natural treasure offers tons of benefits. It’s naturally rich in essential nutrients and antioxidants. Their famous mascara with bamboo extract claims that will give even the finest lashes volume and lift. Sign us in!
Bite Beauty is now officially 100% vegan! In 2020, Bite reformulated all of its products and removed all animal-derived ingredients. That’s great news to the community. We can’t wait to see what other brands follow this pattern in 2021! PS their lip products are something to keep an eye on. Soo buttery!
Pur Cosmetics are stepping their game up. Their 4-in-1 Foundation Stick, 4-in-1 Liquid Foundation, 4-in-1 Pressed Mineral Makeup are three of their vegan options and people are pretty pumped about these products.
“ONLY TESTED ON SUPERMODELS” is our favorite brand slogan and we can’t stop drooling over Ellis Faas’s amazing cosmetic line. Super innovative and fan-favorite – it’s a must-try! Most of the products are suitable for vegans, except for the mascaras, the Creamy Eye, and a couple of Lip products.
Miss Rihanna is our absolute queen. We can’t afford to skip her makeup line. With a wide range of vegan options and a cruelty-free policy, we are excited every time Fenty introduces something new to the market. As far as a recommendation from us…Don’t make us choose only one product. It’s too hard!
OMG! Stop reading! Just check the packaging of Sugarpill. What can we say… we are suckers for cute branding. The good news is that this is not the only perk of Sugarpill. They are conscious, cool, hip, and absolutely unique. Yay Sugarpill! You are 100% “Cosset-moi” approved!
Not only they have amazing palettes but also all brushes are strictly cruelty-free and vegan. It is hypoallergenic, pigmented, easy to blend, and long-wearing. Women with deeper skin tone are raving about the color payoff and recommend it highly.
Hynt is formulated for the conscientious woman seeking a natural beauty brand. Lightweight, everyday makeup with a dewy finish is what you can expect from this brand.
Besame is an homage to vintage makeup. The concept is so unique and captivating that you can’t miss the mascara that comes in a refillable metal container. It’s a blast from the past with a modern twist!
The All Besame’s powders, both loose and pressed, Black Cake Mascara and Brown Cake Mascara, as well as the Cream Rouge, are 100% Vegan.
Another mineral-based makeup brand. All of the products are made in the USA and many of them are still handmade which is impressive given the size of this brand.
Within the Bellapierre range, you’ll find products that are highly on-trend, made with the safest ingredients, and are entirely cruelty-free. They even added a vegan line that expands rapidly. Bellapierre is our go-to when it comes to powders – loose powder, rouge, bronzers, etc.
Eyeko is mostly known for its mascaras and eyeliners. They are an award-winning, cruelty-free vegan makeup brand that is worth your attention. Give it a try!
Last but not least Jade Iredale! They state on their website that “More than 25 years ago, Jane Iredale envisioned a makeup that was good for the skin – equal parts clean ingredients, skin-loving benefits, and no-fade performance.” Well, this vision is currently a reality, and we are all benefiting from it.
While some of these vegan makeup brands are 100% vegan, others tend to be cruelty-free. As you can see, the most used ingredients that are used in these products that are bi-product of animals is beeswax.
All these brands stay away from harmful ingredients such as mineral oils, parabens, SLS, talc, etc. That is especially important for people that have sensitive skin and want to transfer from non-vegan to all vegan cosmetics.
From drugstore brands to the ones that are high-end and really expensive. It is on you to choose which option is the best for you. The price doesn’t always determine the quality, and as you can see, many drugstore brands have gone 100% vegan, while the high-end ones still haven’t.
When you choose your favorite brands and products don’t forget to use our article about repurposing your makeup in order to create fun, new looks for yourself.
Check out this list every time you decide to go-to makeup and skincare shopping!
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